Superman’s 80th Anniversary

2018 is a big year for Superman as celebrates his 80th birthday and 1000th comic issue of when he first appeared way back in 1938.

Superman was the first of his kind when he first appeared in 1938, a ‘superhero’ with powers and abilities far above those of mortal men and fought crime and injustice in his unique suit and cape.

We’ve teamed up with Warner Bros and DC Comics to bring you our new Superman range. Here are a couple of our favourite new products that combine our favourite things Super Heroes and Swimming!

For your little Super Hero our Superman Soaker is designed to encourage confidence and get little ones used to the feel of water, particularly on their face and arms. It can also be used as splashers for a super fun pool game. Start off by using them at bath time so that when your baby goes swimming for the first time they have a familiar toy with them.

Our Superman Character One Piece Swimming Goggles designed for children up to 14 years. Featuring blue tinted lenses, these goggles are perfect for swimming lessons and holidays alike, offering medium protection against the sun and bright indoor light. With UV protection and Fogbuster™ anti-fog lenses they can enjoy superb clarity as they discover the underwater world. The silicone frame moulds to the contours of the face and features a quick adjust strap mechanism designed to reduce pressure around the eyes and is easy enough for kids to use themselves.

Surf with Superman! Our Superman Surf Rider features dual air chambers for safety, combined with grip handles so that children can hold on securely as they float along and dangle their feet off the edge to kick in the water. The Surf Rider also features a fantastic window for underwater visibility – great for exploring! Lightweight and perfect for taking on holiday, the Superman Surf Rider is a great way of getting kids playing in the water.


One of our best selling products the Water Wing Vest just got better with the new Superman print. It provides fixed buoyancy and encourages a natural swimming position to get little ones used to using their arms and legs to move around in the water. The Superman Water Wing Vest features a neoprene body and super soft sleeves with foam floats strategically sewn into the arms and shoulders to provide exceptional buoyancy and ease of movement. The vest features a zip which does up at the back and a tab to hold it in place so little ones won’t be able to remove the vest in the pool. The sleeves help to stop the jacket from riding up around the neck, so little ones can build their swim confidence in comfort with this fantastic vest.



Stay protected in the sun with our Superman Long Sleeve Rash Vest (available in sizes 2-6) and our Superman Sun Hat. With added UPF 50+ this top and hat protects both in an out of the pool allowing them to spend hours and hours (and hours) in the water.



To see our full Superman and DC Range head over to our website.




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